Novares awards UltraSense Systems winner of the 2022 Innovation Prize


San Jose, California – May 19, 2022 – Touch HMI sensor and solution leader, UltraSense Systems amongst a select collection of innovation oriented automotive technology companies, was awarded the 2022 Innovation Prize, which empowers UltraSense opportunity to rapidly accelerate co-developed integrated concepts such as the ‘Open Innovation Lab’ Nova Car demonstration vehicles and leverage Novares’ relationships with virtually every OEM and many Tier-1companies in the automotive market as well as access to Novares Venture Capital and other resources for automotive startups.

“Smart Surfaces are transforming natural interactions with devices and advanced technology in an elegant modern design, offering accuracy and precision by delivering intended interactions eliminating unintended accidental touches,” said Mo Maghsoudnia, Founder & CEO of UltraSense Systems, “We are delighted that Novares has awarded us the 2022 Innovation Prize as it confirms our innovations in Smart Surface HMI and accelerates the opportunity to co-develop automotive solutions for the cars of tomorrow.”

UltraSense’s Smart Surface HMI will transform the automotive world providing a modern aesthetic, making the mechanical to digital transformation more robust, particularly in the new EV segment that adds more technology to the everyday vehicle. TouchPoint technology integrates functions that include touch, haptic and lighting with extensive software algorithms and Machine Learning for a comprehensive user experience that complements the requirements for modern design aesthetics.

Learn more about the Novares Venture Day at

About Novares
‍Novares group is a portfolio company of Equistone Partners Europe, with Bpifrance as second largest shareholder.

Headquartered in France, Novares is a global plastic solutions provider that designs and manufactures complex components & systems serving the future of the automotive industry. The company creates and produces cutting edge automotive solutions with technical plastic injection for cleaner, lighter, connected cars with intelligent and intuitive interfaces for all passengers. Novares co-develops and provides engineering and manufacturing expertise to virtually every OEM and many Tier-1 companies in the automotive market. Novares’ 2021 revenues amounted to €1.1 billion.

The Group is present in 22 countries, runs 41 Manufacturing Plants, 8 Skill Centers, 8 Technical Centers and 23 Customer Service Centers, around the globe to partner with customers, with Novares being Inside one out of three vehicles worldwide.

About UltraSense Systems Inc.
‍UltraSense Systems is the leader in Human Machine Interface (HMI) solutions providing a suite of sensors, subsystem modules, full products and software focused on pioneering Smart Surfaces with rapid product integration capabilities. The Company’s core competency in delivering multi-sensory silicon and modules integrate functions that include touch, haptic and lighting with extensive software algorithms and Machine Learning for a comprehensive user experience. The core silicon supplies sensor fusion capabilities through novel multi-physics detection and feedback for hard and soft surfaces, including metals, glass, plastics, wood, and leather for indoor and outdoor use cases. A global company headquartered in Silicon Valley with offices in Taiwan, China, Korea, Japan, and Europe, the company has raised $38M from investors including Robert Bosch Ventures, Artiman Ventures, Abies Ventures, Sony Innovation, Sparx Group and Asahi Kasei.

Media Inquiries
‍ATTN: Daniel Goehl
UltraSense Systems Inc.


About UltraSense Systems Inc.

UltraSense Systems elevates the automotive touch experience with its Human Machine Interface (HMI) Controllers and InPlane Sensing solutions, enabling multi-mode touch sensing, backlighting, haptics feedback to turn almost any surface into touch surface. UltraSense offers a more intuitive and modern experience for drivers; a more integrated, easier to manufacture and thinner solutions for tier-suppliers; and greater design options plus recyclability and sustainability benefits for automakers. For more information, visit

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